e2w studio / Movable Voice client portal
← Back to hub
03 · Before the call

Bring the real
material.

This is a working conversation, not a presentation. The more specific the examples, language and tensions, the more distinctive the final posts will be.

Before the call

Bring the customer language.

Please share a little customer context before we speak. We’ll use their words to understand the problem, then combine that with your founder voice and point of view.

  • Sales call transcripts or notes showing how paying customers describe the problem and the value they say they get. Rough or anonymised notes are fine. Then paste them into the shared document or upload them to the folder.
  • LinkedIn profile links for those customers. Please paste them into the shared document. We’ll use them for context, not outreach.
During the call

Show up as yourself.

You do not need to prepare polished answers for the call. Please bring whatever is easy to share. Rough notes and imperfect examples are often more useful than finished messaging.

  • How you describe Workfone to a customer, in your own words.
  • The frontline problem you are most determined to change.
  • One or two real customer situations, including what surprised you.
  • What you believe about voice AI, frontline work or operational records that others miss.
  • Specific proof points, outcomes, customer language or product moments we can reference.
  • What you’ve learned from building and shipping this that people outside the work tend to miss.
  • Topics, claims or language you do not want used publicly.

We will cover

Point of viewWhat do you see differently because you’ve built this close to the real problem?
StoriesWhich moments make the product and the stakes tangible?
VoiceShow up as yourself. It’s best when you talk naturally, like you usually do with a friend.
BoundariesWhat is accurate, publishable and worth keeping private?