YUNSU TANG / growth & narrativeEngagement letter · 24 August 2026
Make the thinking
referenceable.
A focused founder-content pilot for Movable Voice: turning the company’s real product insight and customer experience into three credible LinkedIn posts.
01 · The engagement
A light system for a sales-led team.
Movable Voice is building Workfone, a voice app that turns frontline conversations into structured records, reports and operational insight. The immediate opportunity is not to manufacture ideas. It is to reliably extract the ideas already inside the founders’ heads.
One post for YanWritten in Yan’s voice and grounded in his experience.
One post for MarkoWritten in Marko’s voice and point of view.
One post to decideAccount and author agreed during the pilot.
Reusable founder contextThe interview material creates a source of ideas and language for future posts beyond the initial three.
Complimentary content workspace setupWorkspace setup and a simple workflow for reviewing, organising and publishing drafts.
voice AIfrontline workoperational recordsfounder-led content
03 · The AI-native workflow
Human voice in. Useful signal out.
The workflow uses AI where it creates leverage: transcript mining, pattern detection and first-pass structure. The final work stays human-reviewed, founder-specific and ready to publish.
movable_voice/content-pilot
01 capture founder interviews + customer context
02 surface recurring tensions, language, proof points
03 shape one strong idea per post, matched to the speaker
04 review founder voice, accuracy, clarity, publishability
05 export three final LinkedIn drafts
01
Brief + signal map +
Review Workfone’s positioning, target verticals and available customer context. Send a short set of prompts before the interviews.
02
Founder interviews +
Two founder interviews of up to 60 minutes each, two hours total. The conversation is designed to capture the founders’ actual language, not generic marketing copy.
03
Draft + refine +
Draft three posts around distinct ideas in Yan’s and Marko’s voices, followed by collaborative refinement until the posts are ready to publish.
04 · Scope and terms
Clear boundaries, useful momentum.
IncludedPreparation, two founder interviews of up to 60 minutes each, light research, three LinkedIn posts, collaborative refinement until the posts are ready to publish, and complimentary content workspace setup.
Future valueThe interview-derived source material, cleaned notes and extracted themes give Movable Voice a reusable bank of founder language, ideas and context for future content. Raw transcripts can be shared on request.
Not includedCommunity management, outbound campaigns, video production or ongoing social-media management.
Client inputTimely access to Yan and Marko, relevant customer/product context, access to the content workspace and final approval of factual claims.
Content ownershipFinal approved copy is for Movable Voice to use on its founders’ LinkedIn accounts and related company communications.
Ready to start?
Confirm by email and we’ll schedule the interview sessions. I’ll send the preparation questions beforehand.